Setúbal once again marks its presence on the BTL – Lisbon Tourism Exchange, thus establishing its position as a reference destination in the national and international market.
promoted by AIP Foundation, 33th edition of BTL aims to reinforce its status as the largest tourism event in Portugal, contributing decisively to the recovery of this important sector of the national economy.
To this end, in this edition, BTL will present numerous novelties and new sectors, such as innovation, culture, wine tourism and nature tourism, as well as a program for international buyers, organized in partnership with the Tourism of Portugal e TAP, which already has strong support from the main players in the sector.
Thus, BTL seeks to offer a unique space for exhibition, business and network where, for five days, professionals and the public have the opportunity to learn about national and international trends, services and products in the tourism sector.
For the public, the package of promotional offers made available is already unavoidable, allowing families to purchase their holidays at the best discounts.
This year, the bet on wine tourism and nature tourism will have an area dedicated to the seven Portuguese geoparks, continuing vital areas such as BTL Cultural in partnership with Calouste Gulbenkian Foundation and BTL LAB, a space that has already become a reference for the event.
It should also be noted that the focus on wine tourism in this edition is due to the growing importance of this sphere in the global context of tourism in Portugal, with the aim of deepening knowledge about this sector, through the dissemination of regions, brands, grape varieties, faces and projects, elements that endow it with a unique ability to attract more and better tourists to our country.
Setúbal brings to the event its versatility and the vast tourist offer that the region has. There are many areas that enrich the destination, from wine tourism and gastronomy, to adventure and nature tourism that involves mountains and sea, the best of this world that is Setúbal will be in evidence at the event.
The region has the ability to attract a lot of attention from both the public and professionals in the sector, and this time marks its presence in this great tourism exhibition, with the commitment to take Setúbal to the world and ensure that it establishes its positioning. with a tourist destination of national and international reference.
Regional products and producers, activities and operators, the region and its best, are topics to be developed between the 16th and 20th of March 2022 at BTL – Lisbon Tourism Board.