Setubal One World

One of the greatest strengths of tourist activity, which is quite exposed to market variations, is its ability to adapt to these same derivations and to the transformation of society itself. It is an activity that never ceases to innovate, that never ceases to reinvent itself and finds, above all, in its human capital, one of its greatest strengths.

That's why in Setúbal we also don't stop innovating and every Setubalense has shown, even in the face of such adversity that is this SARS-CoV-2 pandemic, that it is possible to continue and follow one of Henrik Ibsen's maxims, who defended that in a true community, anyone is capable of taking care of the helm.

All the inhabitants of this destination, all its tourist agents, the entire identity structure that constitutes these lands bathed by rivers and sea; through mountains and fields, through vineyards and sheep that bring us one of the best cheeses in the world; is the best example of how we are prepared for the tourism of the future, where, more than a great infrastructure, the value is in the charroco that accompanies the smile of these people – a unique identity and one of its biggest tourist attractions.

It is following this path, this path even in times of a pandemic, that the new Visit Setúbal website also embraces the challenge of digitization, not as a concept per se, but as a digital structure, generated by people and for people... who visit us, for those who seek to know more about the city, who seek to know its events and also for all those who proudly build their lives in this destination and make it one of the best kept secrets in Europe. It is in this embrace of experiences and experiences that Visit Setúbal will continue to receive and work on behalf of all those who love this destination and to present a countless number of initiatives and news throughout 2022!

Setúbal is a World,